SINIGUAL
CONTEXT
Sinigual is a pasta brand renowned for the exceptional quality of its manufacturing process. With a meticulous selection of raw materials and a deep passion for every detail, the brand has established itself as a symbol of delicious, high-quality pasta. Each product reflects the love and care that go into making Sinigual truly unique and appetizing.
CHALLENGE
The challenge was to design beautiful and functional packaging for each type of pasta while maintaining the brand's reputation for quality and craftsmanship. The boxes needed to be visually striking, clearly convey the type of pasta they contained, and stand out on store shelves.
SOLUTION
The design approach centered around stylizing the shapes of the pasta to give the packaging a fun and friendly character. Custom illustrations were created for each pasta type, using its distinct shapes as inspiration. These designs were paired with a vibrant blue as the primary color, chosen for its strong contrast with the illustrations and other design elements, making the packaging both bold and appealing.
INDUSTRY: PACKAGED FOOD
SERVICE: BRANDING / PACKAGING
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