LIBERTY
CONTEXT
Liberty Vodka stands as a bold and contemporary spirit, embodying freedom and individuality. Rooted in the idea of celebrating self-expression, Liberty Vodka goes beyond being just a premium liquor; it becomes a statement of creativity and uniqueness. Crafted with precision and passion, Liberty Vodka offers a smooth and refined drinking experience that resonates with those who appreciate bold design and quality in equal measure.
CHALLENGE
The challenge was to create a visual identity that reflected the brand’s modern and vibrant personality while standing out in the competitive vodka market. Liberty Vodka needed a design that was as striking and dynamic as its name, capturing the essence of freedom, creativity, and boldness.
SOLUTION
The solution was to design a minimalist yet impactful bottle that highlighted bold typography and colorful geometric elements. The sleek, transparent bottle allowed the vibrant, circular shapes—reminiscent of balloons or celebratory orbs—to float across the label, creating a playful yet sophisticated visual contrast.
The clean, modern typeface for the "LIBERTY" name was designed to command attention, while the colorful accents added a sense of fun and energy, symbolizing freedom and joy.
INDUSTRY: ALCOHOLIC DRINKS / VODKA
SERVICE: LABEL DESIGN
