IRENE CAFÉ
CONTEXT
Irene Café was born with the vision of sharing one of the finest coffees produced in Mexico. Originating from a region renowned for its high-quality coffee, the brand carries a rich heritage and deep family tradition passed down through generations of coffee producers—parents, grandparents, and uncles who have devoted their lives to the craft.
CHALLENGE
The challenge was to create a brand identity that reflected Irene Café’s heritage and premium quality while honoring the family traditions and artisanal craftsmanship behind every cup. The design needed to communicate authenticity, sophistication, and trust, appealing to coffee enthusiasts who value both flavor and story.
SOLUTION
The design for Irene Café blended vintage and premium elements with Art Deco influences, creating a distinctive and sophisticated identity. Ornamental patterns, intricate lines, and geometric motifs were used to evoke a sense of tradition and craftsmanship. A warm and rich color palette, paired with elegant typography, reinforced the premium nature of the brand.
INDUSTRY: HOT BEVERAGE / COFFEE
SERVICE: BRANDING / PACKAGING
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