VELVET SOIRéE

CONTEXT

Velvet Soirée is a newly established cocktail bar that offers classic and uniquely crafted cocktails. Set within a historic building, it exudes a refined yet intimate charm, enhanced by a touch of Art Deco sophistication. The bar is designed to cater to discerning patrons who appreciate a luxurious and distinctive cocktail experience.

CHALLENGE

Velvet Soirée aims to establish a brand identity that embodies the bar’s refined and enigmatic atmosphere. The desired aesthetic draws inspiration from Art Deco, featuring opulent colors, intricate geometric patterns, and vintage elegance. The design should evoke a sense of exclusivity and allure, appealing to cocktail aficionados in search of a memorable and upscale experience.

SOLUTION

The solution was to develop an elegant brand identity rooted in the sophistication of Art Deco design. At the heart of this visual concept was the image of an owl, chosen as the central symbol to represent the bar's aura of mystery and refinement. With its poised demeanor and enigmatic charm, the owl perfectly captured the essence of Velvet Soirée’s desired ambiance.

Art Deco’s signature geometric patterns and bold, symmetrical shapes were integrated into the design, creating a cohesive aesthetic that balanced modern elegance with vintage allure.

INDUSTRY: RESTAURANT

SERVICE: BRANDING