MERCI
CONTEXT
Merci is a premium brand of lavender-scented candles, draw inspiration from the elegance and timeless charm of French folklore. The name "Merci," meaning "thank you" in French, embodies the spirit of gratitude, peace, and refinement that infuses every product. With lavender as its centerpiece, Merci seeks to offer more than just fragrance—it promises a sensory experience that transports you to a serene world of tranquility and grace.
CHALLENGE
The challenge for Merci was to create a brand identity that communicated its sophisticated and luxurious essence while reflecting the rich history and cultural significance of lavender. The design needed to evoke a sense of premium quality, with a visual aesthetic that aligned with the brand’s French heritage and the calming nature of its products.
SOLUTION
The solution for Merci was a design that fused French elegance with modern minimalism. Lavender’s calming hues were complemented by rich shades of purple, which served as the brand’s primary color, symbolizing luxury, serenity, and sophistication.
The packaging was designed with a minimalist approach, reflecting the brand's premium nature while remaining understated and timeless.
INDUSTRY: HOME FRAGANCE / WELLNESS
SERVICE: BRANDING / PACKAGING
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