CAFETALIA

CONTEXT

SINIGUAL

Founded in 2019, Cafetalia is a coffee company dedicated to cultivating, processing, and marketing high-quality Colombian coffee and cocoa. With deep roots in Colombia’s rich coffee-growing tradition, the brand embodies a commitment to excellence and celebrates the craft and dedication of its coffee producers.

CHALLENGE

The challenge for Cafetalia’s packaging design was to create a visual identity that authentically represented the brand's core values: the quality of its coffee and the hard work of its growers. The design needed to highlight the human connection behind the coffee while standing out in a competitive market.

SOLUTION

To capture the essence of Cafetalia, the packaging design focused on the two most important aspects of coffee cultivation: the bean and the hands of the coffee producers. Original, textured illustrations were created to represent these elements, combining vibrant colors and intricate details that reflect the care and craftsmanship involved in the coffee-harvesting process.

INDUSTRY: HOT BEVERAGE / COFFEE

SERVICE: BRANDING / PACKAGING

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