CHAY
CONTEXT
Chay is a tea collection designed to surprise and delight while promoting health and well-being. With a selection of vibrant flavors—orange, lemon, and grapefruit—Chay combines delicious taste with beneficial effects for the body. The brand sought to stand out not only for its health-focused offerings but also for its bold and innovative visual identity, delivering a tea experience that feels as refreshing and dynamic as its flavors.
CHALLENGE
The main challenge was to create packaging that matched the vibrant personality of the teas while effectively communicating their health benefits. The design needed to be both eye-catching and reflective of the brand's uniqueness, ensuring it appealed to a wide audience in a competitive market.
SOLUTION
The packaging design for Chay features a bold combination of saturated colors, irregular geometric shapes, and playful graphic elements. These elements were strategically chosen to represent the essence of each tea flavor, creating a dynamic visual language that is as striking as it is cohesive. Each flavor is distinguished by its unique color palette and graphical interpretation, ensuring clear differentiation while maintaining a unified brand aesthetic.
INDUSTRY: HOT BEVERAGE
SERVICE: BRANDING / PACKAGING
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